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: National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

ISBN : #3319071939 | Date : 2014-06-11

Description :

PDF-2b0f3 | This book presents latest findings on brand marketing in retail. In times of economic downturn a “new retailing landscape” is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers’ assort… National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)


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Cases Strategic Marketing Management Integrated PDF 6145abccc

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Cases in Strategic Marketing Management: An Integrated Approach PDF




by William J. McDonald : Cases in Strategic Marketing Management: An Integrated Approach

ISBN : #0023794240 | Date : 1997-11-25

Description :

PDF-9e5a2 | The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This paperback book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides acc… Cases in Strategic Marketing Management: An Integrated Approach


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[Pub.93aAw] Cases in Strategic Marketing Management: An Integrated Approach PDF | by William J. McDonald


Cases in Strategic Marketing Management: An Integrated Approach by by William J. McDonald

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Innengerichtetes IdentitA4tsbasiertes Markenmanagement Centern Innovatives PDF 92fdc2401

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Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern (Innovatives Markenmanagement) (German Edition) PDF




by Verena König : Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern (Innovatives Markenmanagement) (German Edition)

ISBN : #3834921815 | Date : 2010-02-24

Description :

PDF-f76f2 | Verena König zeigt, welchen Beitrag das innengerichtete, identitätsbasierte Markenmanagement in Call Centern für einen langfristigen Markenerfolg leisten kann…. Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern (Innovatives Markenmanagement) (German Edition)


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[Pub.77EqW] Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern (Innovatives Markenmanagement) (German Edition) PDF | by Verena König


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Sustainability Design Subversive Strategy Transforming PDF 3843bb624

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Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture PDF




by John R. Ehrenfeld : Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture

ISBN : #0300158432 | Date : 2009-08-25

Description :

PDF-99ff1 | The developed world, increasingly aware of “inconvenient truths” about global warming and sustainability, is turning its attention to possible remedies―eco-efficiency, sustainable development, and corporate social responsibility, among others. But such measures are mere Band-Aids, and they may actually do more harm than good, says John Ehrenfeld, a pioneer in the field of industrial ecology…. Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture


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[Pub.67DkK] Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture PDF | by John R. Ehrenfeld


Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture by by John R. Ehrenfeld

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Credit Scoring Response Modelling Insurance PDF Bf649047e

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Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour PDF




by S. Finlay : Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour

ISBN : #0230577040 | Date : 2010-10-27

Description :

PDF-653dc | Every year, financial services organizations make billions of dollars worth of decisions using automated systems. For example, who to give a credit card to and the premium someone should pay for their home insurance. This book explains how the forecasting models, that lie at the heart of these systems, are developed and deployed…. Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour


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Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour by by S. Finlay

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Business Planning Guide David Bangs PDF Fd2f0a0eb

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by David H. Bangs : The Business Planning Guide

ISBN : #079315409X | Date : 2002-06-15

Description :

PDF-655e8 | David H. “Andy” Bangs, Jr., is a longtime entrepreneur, founder of Upstart Publishing Company, bestselling author, and former banker. Calling himself “Writer, Sailor, Appreciator” (not necessarily in that order), Bangs’s genial insights on building businesses have made him one of the most sought-after experts on business planning. From his home base on the coast of New England, he has p… The Business Planning Guide


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The Business Planning Guide by by David H. Bangs

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Lead Generation Dummies Dayna Rothman PDF 1841480eb

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by Dayna Rothman : Lead Generation For Dummies

ISBN : #111881617X | Date : 2014-03-31

Description :

PDF-5a115 | Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It’s packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today’s market. You’ll learn the ba… Lead Generation For Dummies


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Lead Generation For Dummies by by Dayna Rothman

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Fair Trade Strategy Global Retailers PDF B52fc9483

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: Fair Trade in CSR Strategy of Global Retailers

ISBN : #1349484350 | Date : 2015-02-17

Description :

PDF-4064c | Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large…. Fair Trade in CSR Strategy of Global Retailers


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Right Thing Practical Corporate Responsibility Ebook PDF Ca6e037cf

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Do the Right Thing: The Practical Guide to Corporate Social Responsibility PDF




by Stephen Asbury : Do the Right Thing: The Practical Guide to Corporate Social Responsibility

ISBN : # | Date : 2016-09-16

Description :

PDF-721aa | This is a reprint of ISBN 978-0-901-357-42-7’Corporate social responsibility’ has been around as a recognised discipline for decades – but how many people really understand what it’s all about, and how it can benefit their business?Do the right thing is unlike any other book on this complex subject. Forget baffling jargon and complicated theory. This book will help you get to grips with improving … Do the Right Thing: The Practical Guide to Corporate Social Responsibility


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Do the Right Thing: The Practical Guide to Corporate Social Responsibility by by Stephen Asbury

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Combo Prospecting Powerful One Two Pipeline PDF B2091f8c1

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Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales PDF




by Tony J. Hughes : Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales

ISBN : #081443911X | Date : 2018-01-11

Description :

PDF-31475 | Unleash a killer combination of old and new sales strategies. How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won’t provide the answers. But Combo Prospecting will…by showing how to combine time-tested sales processes with cutting-edge social … Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales


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Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales by by Tony J. Hughes

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Consumer Behavior Marketing Strategy 8th PDF 84c21e8e1

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Consumer Behavior & Marketing Strategy 8th EDITION PDF




: Consumer Behavior & Marketing Strategy 8th EDITION

ISBN : # | Date : 2007

Description :

PDF-991ed | … Consumer Behavior & Marketing Strategy 8th EDITION


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Consumer Behavior & Marketing Strategy 8th EDITION by

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Business-to-business Electronic Commerce: Opening the Market (Ovum Report) PDF




by Beth Barling : Business-to-business Electronic Commerce: Opening the Market (Ovum Report)

ISBN : #1898972346 | Date : 1998-06

Description :

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Business-to-business Electronic Commerce: Opening the Market (Ovum Report) by by Beth Barling

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International Marketing Strategy Peter Mount PDF 5d52eef9c

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by Peter Mount : International Marketing Strategy: Primer

ISBN : #186050163X | Date : 1999-02

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PDF-a9aac | … International Marketing Strategy: Primer


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International Marketing Strategy: Primer by by Peter Mount

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What Needs About Sales Compensation PDF 7085162e1

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What Your CEO Needs to Know About Sales Compensation: Connecting the Corner Office to the Front Line PDF




by Mark Donnolo : What Your CEO Needs to Know About Sales Compensation: Connecting the Corner Office to the Front Line

ISBN : #0814437958 | Date : 2013-01-09

Description :

PDF-74e9c | The way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message. Yet most senior executives fail to see the big picture, leading to fundamental misalignments between sales strategy and organizational goals. Featuring insightful interviews with Fortune 1000 C-level executives and real lesso… What Your CEO Needs to Know About Sales Compensation: Connecting the Corner Office to the Front Line


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How Prepare Results Driven Marketing Plan PDF 2c2b0e272

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by Martin L. Bell : How to Prepare a Results-Driven Marketing Plan

ISBN : #0814476902 | Date : 1987-12

Description :

PDF-e2222 | Book by Bell, Martin L…. How to Prepare a Results-Driven Marketing Plan


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[Pub.31ggt] How to Prepare a Results-Driven Marketing Plan PDF | by Martin L. Bell


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